When Schär started seeing strong competition for their gluten-free sliced bread in the Spanish market, they challenged us to create a product campaign with a fresh new concept that could live side by side with their ongoing global brand campaign: “Made with the best of us”.
So we come up with the concept of “Pure gluten-free pleasure”, which let us create exactly what they were looking for: a didactic campaign, which clearly explained our RTBs while also communicating how pleasurable our sliced bread is.
Originally planned as a local campaign, we made it modular on purpose, believing several European markets would eventually need it. And that’s exactly what happened.
Our client was very happy we kept in mind that this campaign had to work on social from a visual standpoint as well.
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