Nike is about the toughest client a creative can have.
They are progressive, demanding, fast-moving.
They don't have time for sketches, storyboards, or long explanations.
They need to see the vision right away.
So as part of the Nike Women team at AKQA London, I created mood films that did just that.
These are a couple of my favorites.
Satsuki Ito is one of the greatest female boxers Japan has ever seen. She's a force. She's a warrior. She was their best hope for Rio 2016. But all the Japanese media could talk about is how cute she looks. We used this mood film to sell in an content film about Satsuki's story – which was to be part of Nike Women's Spring 16 campaign called 'Believe'.
A mood film created to sell in a new strategic positioning for Nike Women globally, presented at Nike's Global Conference in Mexico, 2015.