The Brief
Nike needed a social element for Western Europe to their successful Better For It campaign: a relaxed and holistic approach to training.
The Idea
The BFI House. A training utopia in the heart of Paris where 7 influencers from 6 different European countries embarked on a 4 month journey of transformation, exploration, discovery, and improvement—through sport & fitness.
The Results
By inviting the right influencers and creating an unforgettable experience we turned a 0£ media budget into hundreds of thousands of views on Instagram, Youtube, and other social channels.